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Journal : JOURNAL OF ENGLISH FOR ACADEMIC

Investigating Learners’ Understanding on Politeness and Gender of Advertisements in Teaching Sociolinguistics Fathira, Vina; Utami, Silvia
J-SHMIC : Journal of English for Academic Vol 5 No 2 (2018): J-SHMIC(Journal of English for Academic)
Publisher : Program Studi Pendidikan Bahasa Inggris FKIP UIR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jshmic.2018.vol5(2).1955

Abstract

This research was based on the researchers’ curiosity to investigate learners’ understanding politeness and gender concept of advertisements. The advertisements were watched frequently by the learners of this digital era, nowadays. Then, the politeness and gender concept sometimes can be seen in the advertisement. Politeness and gender is part of sociolinguistics subject for English literature. The aim of the research was to investigate learners’ understanding in identifying politeness and gender concept existed in advertisement. The method used in this research was quantitative followed by qualitative as additional information. The population and sample of this research was the sixth semester learners of STIBA Persada Bunda. There were 10 learners as population as well as sample of this research. The data collection technique was gained by asking the learners to choose the multiple choices of politeness and gender questions by watching the video of advertisement. Then, after collecting the data, the researchers evaluated and analyzed the test of each learner. The result of this research showed that the learners’ understanding in identifying politeness and gender existed in advertisements is in low level with score 51,5 “poor” category. The factors that affected the learners’ understanding were the lack of learners’ understanding of theoretical concept of politeness and gender, and hard for learners to differentiate gender concept of sex concept.  
Implementing an android-based Learning Media Application to Improve Learners' Ability in Pronouncing Ending-s Fathira, Vina; Utami, Silvia
J-SHMIC : Journal of English for Academic Vol 6 No 2 (2019): J-SHMIC : Journal of English for Academic
Publisher : Program Studi Pendidikan Bahasa Inggris FKIP UIR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jshmic.2019.vol6(2).3555

Abstract

This research was done based on the needs to improve the learners’ ability in pronunciation of ending –s by using android based application. Android based becomes popular in this era since gadget applies many applications to improve English language proficiency. The aim of the research is to implement the application on android based to improve the learners’ ability in pronouncing ending –s and to find the influencing factors of the improvement. The method of this research was qualitative. This Classroom Action Research was conducted at eight second-year-learners in academic year 2018/2019 at STIBA Persada Bunda Pekanbaru. There were tests, fieldnotes, observation, and interview used in the data collecting techniques in this research. The result shows that implementing the application existed on android based learning media to improve learners’ ability in pronouncing ending –s has significantly improved. It can be seen that the learners’ ability in pronouncing ending –s are at the “fairly good” level category with score 56,67 increases to the “good” level category with score 73,75. Some influential factors towards the learners’ improvement were affected by the students’ willingnes to practice  differentiating the base form of word given and continuous listening practice to the application which was aimed to obtain the information during the teaching-learning process. In conclusion, the implementation of application on android based can improve the learners’ ability in pronouncing ending –s.