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Analisis Bibliometrik Transformasi Digital dalam Fungsional Bisnis: Tinjauan Komprehensif atas Penelitian dan Pendekatan Strategis Zulkifli Zulkifli; Hasiun Budi; Audisty Prana Hardayu; Unggul Sagena
Jurnal Bisnis dan Manajemen West Science Vol 2 No 03 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v2i03.561


Transformasi digital telah muncul sebagai kekuatan transformatif yang membentuk kembali paradigma bisnis di seluruh domain fungsional. Penelitian ini menggunakan pendekatan komprehensif untuk mengkaji evolusi, tren, dan dimensi strategis transformasi digital dalam konteks bisnis fungsional. Analisis bibliometrik, ditambah dengan analisis konten tematik, mengungkap lanskap kontribusi ilmiah dan strategi praktis. Analisis ini mencakup 1.000 artikel, mengidentifikasi penulis yang produktif, karya-karya yang berpengaruh, dan tema-tema yang muncul. Analisis klaster menjelaskan fokus penelitian, mulai dari pertimbangan strategis hingga dampak faktor eksternal seperti pandemi. Analisis kata kunci menyoroti konsep-konsep utama, termasuk "Transformasi Digital", "Strategi", dan "Model Bisnis". Sintesis temuan menggarisbawahi sifat interdisipliner dari penelitian transformasi digital, yang menekankan pada keselarasan strategis, dinamika organisasi, dan peran penting teknologi. Wawasan yang diperoleh memberikan informasi kepada para praktisi, pembuat kebijakan, dan peneliti, yang memandu upaya transformatif dalam lanskap digital yang dinamis.
The Effect of Online Promotion on Purchase Interest in PT Millionaire Club Indonesia Products: Pengaruh Promosi Online Terhadap Minat Beli Pada Produk PT Millionaire Club Indonesia Nurul Septya Magisa; Audisty Prana Hardayu
Journal of Management Specialists Vol. 1 No. 1 (2023): May
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar


This research was conducted using descriptive analysis methods and statistical analysis methods. In the descriptive method, information was obtained from respondents through a questionnaire containing the characteristics of respondents, namely age, gender, employment status, and length of time following PT Millionaire Club Indonesia's istragram account. As for the statistical method, data processing was carried out with the SPSS 26 for Windows programme. This indicates that online promotion has a significant effect on consumer buying interest in PT Millionaire Club Indonesia products. From the data analysis, determination Test, it can be seen that R = 0.605 means that the relationship (relation) between the online promotion variable and purchase intention is 60.5%, which means it has a fairly strong relationship. R Squire is 0.366 or 36.6% of buying interest factors are influenced by online promotions. While 63.4% is influenced by things that are not researched by the author. Based on the t test, the online promotion variable has a significant positive effect on buying interest, this can be seen from the significant value of 0.000 <0.05. The value of tcount (7.518)> ttable (0.196) and by looking at the level of significance, namely the level of significance <0.05 (0.000 <0.05) then H0 is rejected and Ha is accepted, meaning that if the online promotion variable (X) is increased, buying interest (Y) will increase. The results of this test prove that consumer buying interest is influenced by online promotions. Meanwhile, if the online promotion is given negatively, it will also have a negative effect on the buying interest of PT MCI consumers in Pontianak stockists
Analysis of the Influence of Customer Perceptions of the Ease-of-Use Digital Electronic Money on Intention to Use Digital Wallet Application Ovo Frans Sudirjo; Donny Dharmawan; Audisty Prana Hardayu; Ita Nurcholifah; Yohanes Jhony Kurniawan
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.461


The purpose of this study is to ascertain how students' attitudes about electronic money affect their desire to use e-wallets. This study employs a descriptive-quantitative methodology. In this study, a survey method was employed. All of the participants in this study were students. A proportionate stratified random sample strategy was employed in this study. The following methods of gathering data were employed in this study: questionnaires, interviews, and documentation. The coefficients table shows that this study used the Windows version of SPSS to calculate the regression. The analysis and debate revealed that students' attitudes toward electronic money have a big impact on whether or not they are interested in utilizing e-wallets. The results of a basic linear regression analysis test demonstrate this, indicating that H0 is rejected if sig ≤ 0.05 with a sig value of 0.001. This is also consistent with the coefficient of determination test results, which indicate that the R square value is 0.16. It may be concluded that students' opinions about electronic money and enthusiasm in utilizing e-wallets are influenced by 16%. Technological innovation, perceived benefits, and perceived convenience all have a big impact on interest in utilizing e-wallets.
The Role Of Village-Owned Enterprises In Increasing Green Economic Development In Villages Listiana Sri Mulastih; Umdah Aulia Rohmah; Audisty Prana Hardayu; Tri Widyastuti Ningsih; Heppi Syofya
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.592


This article comes from the author's service in the villages of Bulak and Bandar Baru for 1 month in these villages. This dedication began with the writer/devotee's sense of concern for villages that have great potential to be invaded by radicalism. This program is also a priority for BNPT and the Government of the Republic of Indonesia. "National preparedness as part of prevention is mandated by law, and we will implement this in village strengthening activities later, because if villages are ready, there is no room for terror groups to invite young people to become part of them," said the Commissioner General. Pol. Boy Rafli Amar. The results in this article show 1). One of the places where radicalism has the potential to enter is rural areas due to education, literacy and so on. 2). The teaching of religious moderation is a teaching that upholds the values of tolerance, four, and so on by relaxing the rules in religion. 3). Therefore, the writer/devotee decided to carry out education on religious moderation in order to counter radicalism in rural areas. This program is also in line with the BNPT and Indonesian Government programs.