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All Journal Journal of Economic, Bussines and Accounting (COSTING) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Wiwin Priana Primandhana
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : El-Mal: Jurnal Kajian Ekonomi

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Pengembangan Pangsa Pasar Terhadap Pelaku UMKM dalam Industri Kreatif Melissa Damayanti; Wiwin Priana Primandhana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.2602

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in Indonesia's economy. The lack of thorough preparation by MSME actors results in suboptimal performance. This journal aims to investigate and outline effective market share development strategies for MSME actors in the creative industry. The method used is literature review. The research results show that market analysis, branding strategies, and understanding customs procedures are key in the market share development of MSMEs.
Co-Authors Febriantika Fara Fernanda Melissa Damayanti Wirya Wardaya