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All Journal Journal Of Sustainability Perspectives Journal of Sustainability Perspectives
Joke Luttik
Facilities & Services, Wageningen University & Research, Sustainability officers, Wageningen, PO Box 59, 6700 AB, Wageningen, The Netherlands
Computer Science & IT Education Engineering Environmental Science Public Health

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Journal : Journal of Sustainability Perspectives

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From CSR to Impact; How to Integrate CSR in a University Strategy Erna Maters; Joke Luttik
Journal of Sustainability Perspectives Vol 3, No 2: December 2023
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsp.2023.20491

Abstract

Wageningen University & Research (WUR) has a Corporate Social Responsibility (CSR) agenda, which was drawn up in 2020, after the adoption of the Strategic Plan. The topic “Research and education to contribute to societal challenges” is at the top of the CSR agenda, because we assume that WUR will have the greatest societal impact through its education and research activities. CSR is all about Impact and impact is a key term in the current strategy. Because CSR, Impact and Strategy are so closely related, especially in a university, it is important to develop new perspectives on how CSR can best be integrated into the strategy. This fits in well with WUR as an organization with a great social responsibility: at an organization like WUR you would expect CSR to be anchored in the core of the organization, so that no separate CSR strategy is needed. The article explores the various ways to embed the CSR perspective in the new Strategic Plan of the organization, describes the strengths and weaknesses of the various approaches and concludes which approach would be the most suitable for a future-proof sustainable university.
Co-Authors Erna Maters