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All Journal Jurnal Minfo Polgan (JMP) Jurnal Point Equilibrium Manajemen dan Akuntansi
Nadya Dewi Anggita
Universitas Islam Negeri Sumatera Utara
Computer Science & IT Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

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Journal : Jurnal Point Equilibrium Manajemen dan Akuntansi

 1 
PENGARUH FOMO DAN HEDONIC MOTIVATION TERHADAP PENGGUNAAN PAYLATER (STUDI KASUS MAHASISWA DI KOTA MEDAN): Pengaruh FoMo Terhadap Penggunaan Paylater Pada Mahasiswa Di Kota Medan, Pengaruh Hedonic Motivation Terhadap Penggunaan Paylater Pada Mahasiswa Di Kota Medan, Pengaruh FoMo dan Hedonic Motivation Terhadap Penggunaan Paylater Pada Mahasiswa Kota Medan Miranda Miranda; Nadya Dewi Anggita; Suci Afria Sasty Siregar; Dini Lestari
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 5 No. 1 (2023): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v5i1.142

Abstract

This study aims to find out how big the hedonic lifestyle is in consumptive behavior in students of the This study aims to determine how much influence fomo, hedonic motivation has on the use of paylater on students in Medan City. This research is included in the type of quantitative research. The population in this study were students of Medan City. The samples in this study were students from UNIMED, UINSU, and UMSU. The sampling technique that can be used in this research is random sampling. Data analysis techniques used are data reduction, data presentation, and conclusions. The results of the research on the t test (partial) show that Fomo has a significant value of 0.001 <0.05. Hedonic Motivation has a significant value of 0.587 > 0.05. The F test (simultaneous) has a significant value of 0.000 <0.05. The conclusion in this study is that H1 is accepted, which means that Fomo has an influence on the use of Paylater, H2 is rejected, which means that Hedonic Motivation has no effect on the use of Paylater, and finally H3 is accepted, meaning that Fomo and Hedonic Motivation have an effect simultaneously on the use of Paylater by students in Medan City. especially at UNIMED, UINSU, and UMSU.
Co-Authors Ayu Andini Beny Sitakar Dini Lestari Miranda Miranda Suci Afria Sasty Siregar