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All Journal AmaNU: Jurnal Manajemen dan Ekonomi
Hendri HAN
IAIN Pekalongan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : AmaNU: Jurnal Manajemen dan Ekonomi

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PENERAPAN STRATEGI DIGITAL MARKETING PADA UMKM DI MASA PANDEMI COVID19 (Studi Pada Mebel Putra Jaya Desa Spait) Muhamat Soleh; Hendri HAN
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 5 No. 1 (2022)
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/amn.v5i1.271

Abstract

The facts regarding the development of umkm in the city of pekalongan are widely found in communities that shop online. It isa problem for small middle-class micro businesses to survive and help Indonesia's economy in the current covid-19 pandemic. So the purpose of this study is to know the implementation of digitisation and digital marketing strategies at umkm Mebel Putra Jaya pekalongan. In the study a qualitative approach with a descriptive mode type data using data collection techniques for the study using interviews, documentaries, and observations.
Co-Authors Muhamat Soleh