Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Islamic Economic Scholar
Yesi Septia Putri
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Islamic Economic Scholar

 1 
THE EFFECT OF DISCOUNTS, ELECTRONIC WORD OF MOUTH (EWOM), AND PRICE TOWARDS INTEREST IN BUYING IN E-COMMERCE Adam Setiawan; Yesi Septia Putri
Journal of Islamic Economic Scholar Vol. 1 No. 1 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.1.%p

Abstract

The purpose of this study was to determine whether the Discounted Price, Electronic Word of Mouth, and Price affect the Purchase Interest of UIN Sunan Kalijaga Yogyakarta Students in Shopee E-Commerce. The population used is the students of UIN Sunan Kalijaga Yogyakarta. The number of samples in this study were 100 students of UIN Sunan Kallijaga Yogyakrata. This study uses primary data analysis method used is multiple linear regression analysis using SPSS version 23. The results of this study indicate that Discounted Price has a positive and significant effect on Purchasing Interest, Electrnic Word of Mouth has a positive and significant effect on Consumer Purchase Interest, Word of Mouth has a significant effect on Purchase Interest and Harag has a positive and significant effect on Buy Interest. Together, Discounts, Electronic Word of Mouth and Prices have a positive and significant effect on the Purchasing Interest of UIN Sunan Kaljaga Yogyakarta Students in E-Commerce Shopee. Companies should develop a Discount, Electronic Word of Mouth and Price strategy with the hope of increasing consumer Purchase Interest and can be used as a reference for the development and deepening of marketing management knowledge of FEBI UIN Sunan Kalijaga students
Co-Authors Adam Setiawan