Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal Boas : Business, Economics, Accounting And Management
Grace Margareth Ginting
Universitas Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal Boas : Business, Economics, Accounting And Management

 1 
The Impact Of Garnier Green Product, Green Promotion, And Green Perceived Value On Millennial Purchasing Intention In Medan Grace Margareth Ginting; Feby Aulia Safrin
Journal Boas : Business, Economics, Accounting And Management Vol. 1 No. 01 (2022): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Company officials realize that sustainability issues will be very beneficial in facing today's business competition. Garnier is one of the top three brands chosen by Indonesian consumers, which implements sustainability through the Garnier Green Beauty program. This research aims to analyze how Garnier green products, green promotion, and green perceived value partially and simultaneously affect millennial purchasing intentions in Medan by using a quantitative form with an associative approach. The samples were taken with a purposive sampling technique and used 100 respondents. The data were obtained by primary data and secondary data. The methods of data analysis that were used are validity tests, reliability tests, classic assumptions tests, multiple linear regression analysis, and hypothesis tests. The results showed that Garnier green product, green promotion, and green perceived value partially and simultaneously influence millennial purchasing intention of products in Medan. The coefficient test of determination with an R-value is 0.809. The Adjusted R Square value showed that the green product, green promotion, and green perceived value can explain the purchase intention by 64.3%, while the remaining 35.7% is influenced by other variables not discussed in this research.
Co-Authors Feby Aulia Safrin