Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Abimanyu: Journal of Community Engagement
Setia Brilianita
Universitas Negeri Surabaya
Arts Economics, Econometrics & Finance Education Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan

 1 
Affiliate Marketing terhadap Minat Beli Mahasiswa di TikTok Shop Setia Brilianita; Raya Sulistyowati
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 7 No. 2 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v7n2.p157-167

Abstract

The growth of the internet has transformed the function of social media as a platform to deliver attention-grabbing marketing communications. The digitalization of media has made affiliate marketing emerge as a popular marketing strategy amidst the growth of social media nowadays. The influence of social media such as TikTok offers a new way of shopping online through affiliate marketing. Thus, this study aims to find the effect of affiliate marketing on students' purchase intention at TikTok Shop. This research uses a quantitative approach with an explanatory type. The population in this study were students of the Faculty of Economics and Business, Surabaya State University with a total of 290 respondents obtained through purposive sampling. The data analysis technique was carried out using a Structural Equation Modeling approach with Partial Least Squares (SEM-PLS) assisted by SmartPLS 3.0 software. This study found that affiliate marketing has a positive and significant effect on students' purchase intention at TikTok Shop. Affiliate marketing at TikTok makes consumers tend to feel more confident and trust in products that are supported by a strong and trusted affiliate program.
Co-Authors Dwi Yuli Rakhmawati Lazimah Nur Aini Novi Syafitri Raya Sulistyowati Siska Izzahtus Surya Andhini