The increasing market for the cosmetics industry brings hope for the development of the skincare industry Indonesia, one of which is Scarlett. This type of research uses descriptive research with a quantitative approach. The purpose of this research is to determine the influence of Live Streaming and Brand Ambassadors on Brand Awareness and its impact on Generation Z Scarlett Skincare Purchase Interest in Semarang City. The data analysis technique used is IBM SPSS AMOS 24 Graphics software. The results of this research show that Live Streaming has a significant effect on Brand Awareness, Brand Ambassador has a significant effect on Brand Awareness, Live Streaming has no significant effect on Purchase Interest, Brand Ambassador has no significant effect on Purchase Interest, and Brand Awareness has a significant effect on Purchase Interest.