Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Iqtishoduna: Jurnal Ekonomi Islam
Fina Lailiz Zulfa
Departement of Islamic Economics, Faculty of Economics and Business, Universitas Negeri Surabaya
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Iqtishoduna: Jurnal Ekonomi Islam

 1 
The Influence of Islamic Branding , Religiousity, and Fashion Trends on Islamic Fashion Purchase Decisions Arasy Fahrullah; Fina Lailiz Zulfa; Moch. Khoirul Anwar; Ahmad Ajib Ridlwan; Ach. Yasin
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 1 (2024): April
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i1.1894

Abstract

This study aims to investigate the influence of Islamic branding, religiosity, and fashion trends on the purchasing decisions of Islamic fashion among students in Surabaya. The research employs a quantitative approach with multiple linear regression analysis techniques. Primary data was collected through questionnaire distribution. The research sample consisted of 100 randomly selected respondents based on specific criteria using purposive sampling techniques. The results indicate that Islamic branding and fashion trends partially influence the purchasing decisions of Islamic fashion, while religiosity does not have a partial effect on purchasing decisions. The coefficient of determination testing results show that Islamic branding, religiosity, and fashion trends collectively account for 50.2% of the variance in purchasing decisions for Islamic fashion. This study can provide insights for businesses to develop more effective marketing strategies. These findings underscore the importance of additional factors such as product quality, lifestyle, price, and the role of celebrities and influencers in future research.
Co-Authors Ach. Yasin Ahmad Ajib Ridlwan Arasy Fahrullah Moch. Khoirul Anwar