Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Management, Economic, and Financial
Shafia Ashma Khairunnisa
University of Indonesia, Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Management, Economic, and Financial

 1 
Analysis Of Factors Influencing Consumer Purchasing Decisions In The Jakarta Metropolitan Area: A Study On Clothing Retail In Jabodetabek Shafia Ashma Khairunnisa; Triana Rahajeng`` Hadiprawoto
Journal of Management, Economic, and Financial Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.39

Abstract

The research examines the impact of store design and atmosphere on consumer purchasing decisions in Greater Jakarta (Jakarta, Bogor, Depok, Tangerang, Bekasi). It analyzes the direct influence of store design and atmosphere and their mediating role with window display, mannequin display, visual merchandising, music, light and color, and signage. The study also evaluates the moderating effect of perceived service quality and assesses the direct impact of product, price, and promotion. Using a quantitative, descriptive approach, data were analyzed with Structural Equation Modeling (SEM) and model fit evaluation using SPSS 26 and SmartPLS 3.0. Results indicate that store design and atmosphere significantly impact purchasing decisions, with window display, mannequin display, visual merchandising, music, light and color, and signage mediating this impact. Perceived service quality moderates the relationship, while product, price, and promotion directly impact purchasing decisions. The study suggests that fashion retailers in metropolitan Jakarta should focus on store design, atmosphere, and service elements to enhance purchasing decisions and develop effective consumer strategies.
Co-Authors Triana Rahajeng`` Hadiprawoto