Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
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All Journal Economic: Journal Economic and Business
Jeremy Marpaung
Program Studi Manajemen, Universitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Economic: Journal Economic and Business

 1 
Analysis of the Influence of Product Innovation, Product Price, and Product Quality on Consumer Purchasing Decisions for Medan Pancing Mie Gacoan Sari Aparpan Pane; Dina Sarah Syahreza; Raihanah Yumni; Stephen Simanjuntak; Jeremy Marpaung; Stevanus Wahyudianto Prabowo
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.607

Abstract

The fastfood culinary industry in Indonesia is experiencing rapid growth, offering a variety of attractive food options for the community. One of the popular types of food is instant noodles, especially fried instant noodles made by the Mie Gacoan brand. This study aims to analyze the relationship between Product Innovation, Product Price, and Product Quality on Purchase Decisions for Mie Gacoan Medan Pancing. The research method used is quantitative, with data collection techniques through surveys. Data were analyzed using multiple linear regression. The results show that product innovation, product price, and product quality have a positive and significant effect on purchase decisions. Additionally, product innovation, product price, and product quality also have a simultaneous effect on purchase decisions. This study provides important implications for Mie Gacoan Medan Pancing, where Mie Gacoan Medan Pancing must continuously innovate by introducing new and attractive high-quality products for consumers, and also consider their product prices to remain competitive and affordable for consumers.
Co-Authors Dina Sarah Syahreza Raihanah Yumni Sari Aparpan Pane Stephen Simanjuntak Stevanus Wahyudianto Prabowo