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Journal : Equilibrium Point : Jurnal Manajemen Bisnis

STRATEGI PEMASARAN PRODUK TABUNGAN HAJI PADA BANK BNI SYARIAH CABANG KALIBATA DALAM MELAYANI PERMINTAAN NASABAH (STUDI PUSTAKA) TAHUN 2017 Putri Sarirati; Sri Wahyuni
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 3, No 2 (2020): EQUILIBRIUM POINT : JURNAL MANAJEMEN DAN BISNIS
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/ebp.v3i2.407

Abstract

BNI Syariah’s marketing strategy in marketing the iB Hasanah savings product refers to two patterns of intensification pattern in which these efforts are made to customers who have already used BNI Syariah products, but BNI Syariah sells them to the closest relatives of the customers and the extensification pattern in which these efforts conducted to customers in other banks that also have high potential for funding in BNI Syariah. The application in marketing the product of Tabungan iB Hasanah in general use the marketing mix 4P theory which includes process (process), people (people or marketing target), product (product), price (place), promotion.
MODEL SISTEM PENDIDIKAN PONDOK PESANTREN MODERNALUMANAATERINTEGRITAS PADA PEMBERDAYAAN SUMBER DAYAALAM DALAM MENCAPAI PRESTASI AKADEMIS DAN NON AKADEMIS Nurwulan Kusuma Devi; Putri Sarirati
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 3, No 2 (2020): EQUILIBRIUM POINT : JURNAL MANAJEMEN DAN BISNIS
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/ebp.v3i2.408

Abstract

Empowerment of Natural Resources in the education environment provides positive values for the environment and provides its own economic contribution for institution. Environmental factors also have added value for students in carrying out the teaching and learning process so that researchers will find out whether the education model by integrating on empowering aspects of natural resources will provide creativity to students and also how integrated education patterns in natural resource empowerment aspects will produce results of academic and non-academic achievements. In addition, the results of this study can provide inspiration for prospective educators to find out about education models that integrate into Natural Resources at school locations and for education can be used as role models of education in the future. Therefore researchers will conduct research with a qualitative research method approach. The use of data collection tools in the form of interview guide sheets, observation sheets, documentation, and questionnaires. The interview model is carried out with open and structured interview techniques. Interview guides that have been arranged, but if there are questions that are developing but are still relevant to aspects of the research will be adjusted to the answers of the subjects or respondents. The   distribution   of   questiionnairs about   students’s   satisfaction   with the results of the antpes education that show more   than   70%   of   them   are   happy   and motivated to learn many things and obey the rules tht have been announced . This natural resource    which is one of the sources    of income    in Modern    Islamic    Boarding     School teaches the students   the balance of life   and is implemented   with daily   activities    that are always guided by making very significant result in the academic achievement   and the non academic achievement .