Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Miftahul Jannah
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : STREAMING Business Journal

 1 
Pengaruh Kualitas Produk dan Relationship Marketing Terhadap Kepuasan Konsumen Miftahul Jannah; Vina Meliana
STREAMING Vol. 1 No. 1 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research to understand the effect of quality product and relationship marketing towards customer satisfaction Ngemil Banana Chips. The data on this research is using quantitative metods with saturated sampling with the criteria that consumed product and as reseller Ngemil Banana Chips. A sample this research is 60 respondents. Multiple regression analysis and hypothesis test which is done by using SPSS 25 is applied as the data technique. The result of this research show that the quality product has effect customer satisfaction with significant score of 0.001 < 0.05, relationship marketing has effect customer satisfaction with significant score of 0.027 < 0.05, and also quality product and relationship marketing simultaneously effect the customer satisfaction with fscore >ftable or 38.514 > 3.16.
Co-Authors Vina Meliana