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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Herwin
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

 1 
Pengaruh Persepsi Harga, Persepsi Risiko, Online Customer Review, dan Sikap terhadap Minat Beli pada Instagram Yuna and Co Hafsha Rafa Salima; Herwin
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This research aims to show the influence of Perceived Price, Perceived Risk, Online Customer Review, and Attitude on Yuna and Co’s instagram Purchase Intention . There are five variables in this research including Perceived Price, Perceived Risk, Online Customer Review, Attitude and Purchase Intention. The researchist used quantitative methods and the sample used in this research amounted 305 respondents who following Yuna and Co’s instagram. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data is analyzed with SPSS 25 shows that Perceived Price Variable have an influence on Purchase Intention, Perceived Risk does not have an influence on Purchase Intention, Online Customer Review have an influence on Purchase Intention, and Attitude have an influence on Purchase Intention .
Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Minat Beli Ulang pada PT Nanda Persada Sentosa Dinandya Adhi Wibowo; Herwin
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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The purpose of this study is to determine the effect of the influence of service quality, brand image and how much influence it has on the repurchase interest in PT Nanda Persada Sentosa. This research research method used is a quantitative method through observation, collecting primary and secondary data and distributing questionnaires to consumers / customers of PT Nanda Persada Sentosa. The number of samples (respondents) in this study were 112 respondents. The results showed that the service quality partially had a positive and significant effect on repurchase interest in PT Nanda Persada Sentosa (significant 0.000 <0.05 and tcount 7.803> t table of 1.982). Partial brand image has a positive and significant effect on repurchase interest in PT Nanda Persada Sentosa (significant 0.035 <0.05 and tcount of 2.138> table of 1.982). Service Quality, Simultaneous Brand Image has a positive and significant influence on Repurchase Interest in PT Nanda Persada Sentosa (0.00 significant <0.05 and 157.770 F value> 3.03 F table). Correlation test shows that 74.3% repurchase intention variable can be explained by service quality variable and brand image. While the difference of 25.7% is explained by other variables not examined in this study.
Pengaruh Brand Image dan Word Of Mouth Terhadap Keputusan Pembelian di Kedai Kopi Maning Bekasi Roselina Vindy Pramita; Herwin
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

this research aims to show the influence of Brand Image and Word Of Mouth in Kopi Maning Bekasi Coffee Shop purchase decisions . There are three variables in this research including Brand Image, Word Of Mouth, and purchase decisions. The researchist used quantitative methods and the sample used in this research amounted 144 respondents who had bought at Kopi Maning Coffee Shop. . The technique used in this research is purposive sampling which is part of non-probability sampling. The research data is analyzed with SPSS 25 shows that Brand Image have an influence on Purchase Decisions, Word Of Mouth have an influence on Purchase Decisions, and together Brand Image and Word Of Mouth have influence on Purchase Decision.
Pengaruh Variasi Produk dan Celebrity Endorsment Terhadap Kepuasan Konsumen yang Berdampak pada Keputusan Pembelian Produk Safi Erika Dona Pratiwi; Herwin
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This objectives of study is to know how the Effect of Product Variation and Celebrity Endorsement on Consumen Satisfaction that Impacts on Safi Product Purchasing Decisions. This research uses quantitative methods with non Probability Sampling techniques. A sample of 150 respondents were consumers who had used Safi products. The results showed that Product Variation has a significant influence on the Purchase Decision of Safi products. Likewise the Safi Product Purchase Decision has an effect on Consumer Satisfaction, while Celebrity Endorsement has no significant influence on the Safi Product Purchasing Decision.
Co-Authors Dinandya Adhi Wibowo Erika Dona Pratiwi Hafsha Rafa Salima Roselina Vindy Pramita