Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Triyono Arief Wahyudi
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

 1 
Pengaruh Social Media Marketing Instagram, Perceived Price, dan Hedonic Motivation terhadap Minat Beli di Yellowfitkitchen pada Masa Pandemi Covid-19 Willy Sandi; Triyono Arief Wahyudi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

this research aims to show the influence of Social Media Marketing Instagram, Perceived Price, and Hedonic Motivation on YellowFitKitchen Purchase Intention. There are four variables in this research including Social Media Marketing Instagram, Perceived Price, Hedonic Motivation and Purchase Intention. The researchist used quantitative methods and the sample used in this research amounted 110 respondents who know the product of YellowFitKitchen. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data is analyzed with SPSS 25 shows that Social Media Marketing Instagram Variable have an influence on Purchase Intention, Perceived Price does not have an influence on Purchase Intention and Hedonic Motivation have an influence on Purchase Intention. Social Media Marketing Instagram, Perceived Price, dan Hedonic Motivation Variabels as together have an influence on Purchase Intention.
Pengaruh Perceived Price, Social Influence dan Hedonic Motivation Terhadap Sikap serta Dampaknya Terhadap Minat Pembelian Muhammad Indrawan Sulaksono; Triyono Arief Wahyudi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business in Creative Industry is growing rapidly. One of them is focus on the fashion sub-sector. Many Creative Industry entrepreneurs combine fashion with some driving communities. The Good Condition is a brand that offers gloves for motorcycle riders with many choice of colors and models. However, in business development, sometimes there are many obstacles to face by the owner, that makes customer’s purchase intention decreases, especially in this pandemic Covid 19 situation. Therefore, the researcher analyzes the effect of perceived price, social influence, and hedonic motivation on customer’s purchase intention with attitudes as the mediating variable. The research used was quantitative by distributing questionnaires to 180 Good Condition’s customers. The research results indicate that perceived price, social influence, and hedonic motivation have a positive and significant effect on customer’s attitudes and have an impact on customer’s purchase intention.
Co-Authors Muhammad Indrawan Sulaksono Willy Sandi