Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Edueksos : Jurnal Pendidikan Sosial & Ekonomi
Sherlinda Fadhillah Tanjung
Digital Business Study Program, Institut Teknologi Kalimantan
Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Edueksos : Jurnal Pendidikan Sosial

 1 
The Influence of Food Quality, Subculture, and Situational Factors on Purchasing Decisions Sherlinda Fadhillah Tanjung; Rizky Maulina Malarani Pelealu; Anisa Anisa; Agung Prabowo
Edueksos Jurnal Pendidikan Sosial & Ekonomi Vol 13, No 01 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i01.16921

Abstract

One of the phenomena currently occurring is the rise of Korean food culture among Indonesian people. Indonesian people who like watching K-Dramas and following K-Pop trends are often interested in trying foods that often appear in dramas or uploaded by K-Pop idols. This research aims to assess the extent to which food quality, sub-culture and situational factors influence consumer preferences in terms of changing behavior and purchasing decisions. The research methodology used in this research is a quantitative method with quantitative data originating from primary and secondary data sources with statistical analysis using an inferential approach to produce clear and accurate research. The research findings indicate that food quality and situational factors individually do not significantly influence Indonesian purchasing decisions, with significance values of 0.125 and 0.116 respectively. Conversely, subculture significantly impacts purchasing decisions with a significance value of 0.000. In the simultaneous test, food quality, subculture, and situational factors collectively significantly influence purchasing decisions, as demonstrated by an F value of 21.116 with a significance value of 0.000 in the ANOVA test. Additionally, the coefficient of determination reveals that 53.1% of the variation in purchasing decisions is explained by food quality, subculture, and situational factors, leaving the remainder to be explained by other unstudied factors.Keywords: Globalization, Factors, Consumer Behavior.
Co-Authors Agung Prabowo Anisa Anisa Rizky Maulina Malarani Pelealu