Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain
Hardina Risma Zakiya
Universitas Sains dan Teknologi Komputer
Arts Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain

 1 
Desain Konten Instagram Sebagai Optimalisasi Media Promosi Allisa Cake Hardina Risma Zakiya; Fitro Nur Hakim; Setiyo Prihatmoko
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 1 No. 3 (2024): July : Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v1i3.115

Abstract

The Allisa Cake business was founded by Mrs. Nora in 2016, a housewife located in Krapyak, West Semarang, Semarang City, Central Java. The products produced are cakes or bread which are marketed offline and online. However, online marketing has not met the expected targets, so appropriate promotional media is needed, in order to introduce the product to the public and to optimize promotional media. This research designs Instagram content that makes it easier to understand products and designs Instagram content that follows trends.The method used in this research is ADDIE developed by Dick and Carry, the development design with the ADDIE design aims to develop and validate the product. Meanwhile, the software used includes Corel Draw and Adobe Photoshop.Data collection was carried out by interviewing business owners, making observations and studying literature. After getting the data, create a product design and then apply it to the Instagram Feed design concept. The design stages are in the form of Thumbnail visualization, Tightissue and Final Design. The research produces Instagram content that contains information to make it easier to understand the product and the content design follows trends as the main promotional media.
Co-Authors Fitro Nur Hakim Setiyo Prihatmoko