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All Journal Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Khairun Nisa Lestari
Universitas Muhammadiyah Sumatera Utara
Religion Arts Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Ekspresi: Publikasi Kegiatan Pengabdian Indonesia

 1 
Sosialisasi Pengembangan UMKM Melalui Pemanfaatan Teknologi Informasi Di Desa Kasindir Sylvia Vianty Ranita; Khairun Nisa Lestari; Rita Handayani
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 1 (2024): Januari : Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i1.68

Abstract

Kasindir Village is one of the villages in Jorlang Hataran District, Kabupaten Simalungun, Sumatera Utara. Kasindir Village is a village that carries out agricultural, livestock, and trade activities. Kasindir Village has great potential for developing MSMEs in the village. The development of MSMEs is considered capable of realizing a sustainable economy and supporting local governments in the Sustainable Development Goals (SDG's) program, especially in poverty and hunger eradication programs, sustainable economic growth, and employment. Community service implementers in Kasindir Village observed that MSME actors still require understanding and knowledge on utilizing information technology to advance their businesses. This includes packaging attractive products, providing the latest innovations, and promoting on social media to expand their market. MSME strategy development is able to realize the spirit of the SDGs. In this activity, the methods used to carry out community service activities are socialization and observation methods. Some of the problems faced by creative MSMEs in Kasindir Village include limited capital, raw materials, the use of very simple production equipment, and limited marketing media. Therefore, various parties, both government and private, need to provide support through sustainable business development programs.
Co-Authors Rita Handayani Sylvia Vianty Ranita