Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal SENMEA
Nabilla Santika
Universitas Nusantara PGRI Kediri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SENMEA

 1 
PENGARUH KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI ANGKRINGAN ROMUSHA NGANJUK Nabilla Santika
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The background of the research is to find out how the behavior of consumer purchasing decisions is influenced by service quality, price and location at Angkringan Romusha Nganjuk. This study applies a quantitative approach and causality techniques. The population used is all consumers who have made a purchase at Angkringan Romusha Nganjuk with an unknown number, using 40 respondents as the sample. By using incidental sampling sampling technique. The data collection tool uses a questionnaire. The data analysis technique used is multiple linear regression analysis with the help of SPSS. The results showed that the quality of service, price, and location on purchasing decisions at Angkringan Romusha Nganjuk. The results show that partially service quality, price and location have a significant effect on purchasing decisions, and service quality, price, and location simultaneously or together have a significant influence on purchasing decisions at Angkringan Romusha Nganjuk.  
Co-Authors