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All Journal SENMEA
Safitri Alfinasari
Universitas Nusantara PGRI Kediri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : SENMEA

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ANALISIS KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA KEDAI ROMO KOPI KEDIRI) Safitri Alfinasari; Hery Purnomo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

This study aims to analyze and examine the relationship (correlation) between product quality variables, service quality variables and customer satisfaction variables at Kedai Romo Kopi Kediri as the object of research. Kedai Romo Kopi is a coffee shop with its address at Jalan Harinjing 128, Kepung Barat, Kediri. The research method used in this research is descriptive quantitative with a sample of 35 people of various ages and genders. The research hypotheses were tested using multiple linear regression using the SPSS application. The results of data analysis show the conclusion that the product quality variable as X1 and service quality as X2 has a significant effect on the variable (Y) of consumer satisfaction partially (separately) or jointly (simultaneously).
Co-Authors HERY PURNOMO