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Argeto , Valentino
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Journal of Sustainable Community Service

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SOSIALISASI MAHASISWA INDO GLOBAL MANDIRI PENGEMBANGAN COFFEE SHOP KOPI EKSIS PKM MENGGUNAKAN E-COMMERCE Argeto , Valentino; Karina, Arihta; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 3 (2021): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.879 KB) | DOI: 10.55047/jscs.v1i3.412

Abstract

This research aims to expand the existing coffee sales network from offline channels to include e-commerce platforms, specifically utilizing social media accounts. In the modern era of rapidly developing technology, new innovations have captivated the interest of young people. Coffee shops have evolved to offer modern facilities, a diverse food menu, e-money payment options, and fast, free internet access, all of which attract young customers. Eksis Coffee is situated in Palembang, at the heart of the city's trendy and modern red-eye area, although it remains relatively unknown due to its location on the outskirts. Young people perceive coffee shops as prestigious, offering practicality and convenience compared to simpler alternatives. This adoption of a new lifestyle serves to establish one's identity in the surrounding environment, particularly among young individuals who heavily rely on social media.
Co-Authors Asmawati Heryati, Agustina Karina, Arihta Lesi Hertati, Lesi Terttiaavini