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All Journal JURNAL MANAJEMEN BISNIS Informatika
Manurung, Nabila Tasya Nurhafifah
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Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Library & Information Science Other

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Journal : JURNAL MANAJEMEN BISNIS

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Analysis of The Relationship Between Warranty and Returns on Consumer Loyalty at Car Dealership in the Application of Conditional Khiyar Manurung, Nabila Tasya Nurhafifah; Nasution, Juliana; Syarbaini, Ahmad Muhaisin B.
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.736

Abstract

This research aims to analyze the relationship between the warranty policy and return policy implemented by the Medan Daihatsu Car Dealer and the level of consumer loyalty, especially in the application of the Conditional khiyar principle in business transactions. The research method used was a quantitative approach using a questionnaire as a data collection instrument, the number of samples used was 60 respondents. The data analysis technique uses multiple linear regression analysis and the hypothesis tests are the t test, F test and coefficient of determination which are processed with SPSS 25 Version software. The collected data will be analyzed using statistical techniques such as regression to assess the relationship between the variables studied. Apart from that, this research can also be a reference for further research in the field of marketing management and business law related to the implementation of  conditional khiyar in business transactions.
Co-Authors Hasibuan, Sovy Muti Ardianty Nasution, Juliana Radiyyah, Afif Fathanah Rahmani, Nur Ahmadi Bi Suhairi Suhairi Syarbaini, Ahmad Muhaisin B.