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All Journal Jurnal Mantik Jurnal Pengabdian Kepada Masyarakat (Mediteg) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sumantri, Dadan
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Mantik

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Build up Destination Brand from a City become Destination Tourism Sakti, Intan Widuri; Sumantri, Dadan
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.4962

Abstract

Destination branding is a formation process that can be influenced by several elements where in this study, testimonials and city images are designated that represent the city of Bandung. This gives rise to the results of the study that these two independent variables have a significant positive contribution to the formation of Bandung as a city and tourist destination due to the existence of destination brand, which is dominated by positive city image from testimonials that appear through Instagram stories, photo posts, and testimonials in both cases. Furthermore, we hope that this can be implemented in other cities in West Java and throughout Indonesia, with the hope of increasing regional income through the city as a tourist destination.
Co-Authors Dora, Yeni Maya Dora, Yenny Maya Intan Widuri Sakti Nugraha Saefudin Sari, Okotora Yogi Sari, Oktora Yogi Sudrajat, Asep