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All Journal Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ
Mulyanto, Erwan
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Kajian Ilmiah

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Strategi Pengembangan Pasar Wisata Pendidikan Di Renzo Edupark Sukabumi Untari, Dhian Tyas; Hutahaean, Erik Saut H; Khasanah, Fata Nidaul; Fahrudin, Adi; Perdini, Tiara Anggita; Mulyanto, Erwan
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/0xvyk946

Abstract

One of the educational tourist destinations in Sukabumi is Renzo Edupark. Renzo Edupark is in Cibadak Sukabumi, in the Dynamix Forest area or used to be called Holcim Education Forest. In its development, developing a marketing strategy is very important to maintain the sustainability of Renzo Edupark as a leading educational tourism destination in Sukabumi. This type of research is qualitative descriptive research. The object of this research is Renzo Edupark which is located in Cibadak District, Sukabumi. Data collection techniques were carried out through observation and interviews. The type of data used is primary data in the form of interviews with management and consumers. Apart from that, this research also uses secondary data obtained from literature studies through journals and books. The data analysis technique used in this research is the IFAS (Internal Strategic Factors Analysis Summary) dan EFAS (External Strategic Factors Analysis Summary) matrices, grand matrices and SWOT analysis (Strength, Weakness, Opportinity, Threats).
Co-Authors Adi Fahrudin Erik Saut H Hutahaean, Erik Saut H Fata Nidaul Khasanah Hidarsah, Ida Perdini, Tiara Anggita Saputra, Farhan Untari, Dhian Tyas