Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal IPI (Ikatan Pustakawan Indonesia) JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi dan Komunikasi Kepustakawanan
Sitanggang, Marianna
Unknown Affiliation
Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal IPI (Ikatan Pustakawan Indonesia)

 1 
Engagement Pustakawan Dengan Pemustaka Melalui Instagram Perpustakaan PTKI Medan Sitanggang, Marianna
Jurnal IPI (Ikatan Pustakawan Indonesia) Vol. 8 No. 1 (2023): Mei
Publisher : Ikatan Pustakawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jurnal ipi.v8i1.160

Abstract

Libraries need to increase engagement rate on Instagram by having a strategy to increase engagement with their followers. There are many indicators of successful engagement rate by measuring likes, comments and shares. It takes personnel who have the ability and competence in managing Instagram. This is usually done by a librarian who is usually the person who manages the activities in the library. Then the librarian must have the ability, expertise and skills in managing Instagram accounts. This study aims to determine the engagement of librarians with users through social media Instagram owned by the PTKI Medan Library. User involvement through various reactions is needed to strengthen user relationships, increase user retention, and loyalty to the library. This study used descriptive qualitative method. Data analysis used descriptive statistics. The results of this study indicate that the Engagement Rate of the PTKI Medan Library's Instagram Account grew from 23.8% to 24.4%. The engagement of librarians with users on the PTKI Medan Library Instagram account 23.8% is very good. This means that Instagram accounts are seen by users and really like Instagram content and are encouraged to interact continuously.
Co-Authors Tarigan, Sri Kumala Putri