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All Journal Jurnal Promosi Pendidikan Ekonomi
Melinda, Rieza
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Economics, Econometrics & Finance

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Journal : Jurnal Promosi Pendidikan Ekonomi

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ANALISIS BUSINESS LEVEL STRATEGY DAN DIVERSIFICATION PERUSAHAAN SAMSUNG Wilyanto, Adi; Renaldi, Angelina Julia; Valentina, Eni; Richmond, Richmond; Melinda, Rieza; Fatyandri, Adi Neka
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7857

Abstract

The writing of the article "Analysis of Samsung Company's Business Level andDiversification Strategy" aims to analyze the Business Level and diversificationstrategy carried out by Samsung since its inception until now. The research methodused in analyzing this article is a qualitative method, where the data collection stageis through direct observation at Samsung outlets and online in the form of socialmedia, internet sites and so on. After obtaining the necessary information and data,the author describes descriptively the results of the analysis. The final result of theanalysis is that Samsung's business strategy has helped the company create a goodposition in the technology industry and the company is able to offer high-qualityproducts at competitive prices. The diversification carried out by the Samsungcompany involves expanding product and service offerings into new markets andindustries. In conclusion Samsung company carried out a clear and efficientbusiness level strategy. All the ideas and decisions made by the management teamare always planned for longer good and bad outcomes.Keywords: Descriptive, Diversification, Samsung, Qualitative Method.
Co-Authors Adi Neka Fatyandri Renaldi, Angelina Julia Richmond, Richmond Valentina, Eni Wilyanto, Adi