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All Journal Journal Economic Excellence Ibnu Sina
Agil Alparabi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Journal Economic Excellence Ibnu Sina

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Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Usaha Rumahan Kerupuk Kelempang Cek Isyah Palembang Agil Alparabi; Hilda Hilda; Chici Rima Putri Pratama
Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i2.1328

Abstract

The purpose of this research is to determine the influence of price, product quality and service quality on customer satisfaction at the home business Kerupuk Kelempang Cek Isyah Palembang. This research uses primary data with a quantitative approach. Classic assumption testing techniques and hypothesis testing using IBM SPSS 26 statistical analysis. The results of this research show that Price has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, and Service Quality has a positive and significant effect on Customer Satisfaction . Price, product quality and service quality simultaneously have a positive and significant effect on customer satisfaction.
Co-Authors Chici Rima Putri Pratama Hilda Hilda