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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Tamlija
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Journal : JURNAL RUMPUN MANAJEMEN DAN EKONOMI

 1 
PERAN AGEN TERHADAP PERMINTAAN ASURANSI JIWA SYARIAH (STUDI KASUS PADA PT. ASURANSI JIWA SYARIAH BUMIPUTERA) Dini Vientiany; Naswa Aldira Putri; Yusra Lestari Harahap; Tamlija
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1908

Abstract

The role of agents in increasing the attractiveness of sharia insurance customers is the agent's involvement in expanding the market because agents can convince customers and make them interested in joining as sharia insurance participants through direct promotions. This research is a qualitative descriptive study. Data collection used in this research was carried out through triangulation (combination) of literacy in scientific articles, journals and magazines. The results of this research indicate that the lineage of the founder of PT. Bumiputera Sharia Life Insurance is a long-established national life insurance company.
Co-Authors Dini Vientiany Naswa Aldira Putri Yusra Lestari Harahap