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All Journal Jurnal Ilmiah Manajemen Kesatuan
Prayogo, Ahmat
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Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Cross-Cultural Challenges in Indonesian Workplaces: A Systematic Literature Review of Chinese Expatriate Adaptation in Companies in Indonesia Kristanti, Pingki; Prasetya, Andika; Prayogo, Ahmat; Anshori, Mochammad; Safrizal, Helmi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2210

Abstract

The growing number of Chinese expatriates in Indonesian companies has become an interesting subject for academics and business practitioners in cross-cultural management studies. The increasing number of Chinese workers entering Indonesia will make them experience barriers in communication. The existence of communication barriers when adapting will certainly have the potential for misunderstanding and even conflict. The way expatriates adapt to the new environment is something that needs to be considered, with differences in ethics and culture, it is feared that it can become a conflict in the business world. This research was conducted using the Systematic Literature Review (SLR) method, a research method used to identify, analyze, evaluate, and interpret all previous research results obtained by researchers. The selected literature contained six articles that were in accordance with the research topic. The literature obtained discusses conflicts that often occur between Chinese workers and local workers due to cultural differences, such as differences in terms of work ethic, discipline, and non-verbal styles that can cause misunderstanding.
Utilization of Social Media as a Promotional Strategy to Increase Sales Prayogo, Ahmat; Anshori, Mochammad; Andriani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this digital era, social media has become a very significant platform as a marketing strategy and business promotion tool. This research aims to explore and analyze strategies for using social media as an effective promotional tool to increase sales of a product. In this research, the method used is Systematic Literature Review (SLR) to identify, evaluate, and interpret research results that are relevant to a particular research question, or topic area, or phenomenon of concern (Kitchenham, 2004). The method for writing this literature review article uses the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. It can be concluded that in the digital era with the ever-increasing growth of social media users, social media is useful for small and medium businesses or large companies as an effective promotional media because social media has a wide reach, precise targeting, high involvement between brands and consumers. Easy sharing capabilities and has analysis and performance measurement for evaluation. The use of social media as sales support also has many platform options that can be chosen according to the needs of businesspeople, such as Marketplace Facebook, Instagram, Tiktok, and Youtube.
Co-Authors Andika Prasetya, Andika Anshori, Mochammad Kristanti, Pingki Nurita Andriani Safrizal, Helmi