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All Journal JATI (Jurnal Mahasiswa Teknik Informatika) AMMA : Jurnal Pengabdian Masyarakat
Rizki Rinaldi , Ade
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Humanities Chemistry Computer Science & IT Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Journal : AMMA : Jurnal Pengabdian Masyarakat

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PKM Pelatihan Dan Pendampingan Inovasi Produk Teng Teng Rumahan Desa Tarikolot Sumedang Pratama, Denni; Nurhakim, Bani; Rizki Rinaldi , Ade; Maulana, Arman; Ningrum, Cistia
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 5 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Tarikolot Village in Sumedang is known for producing a traditional snack, teng teng, which has a unique flavor but lacks widespread recognition in modern markets. The challenges faced by teng teng artisans include limited product innovation and marketing strategies, resulting in stagnant income. Through this Student Creativity Program (PKM), training and mentoring are provided to enhance the quality and variety of teng teng products, making them more appealing to consumers. The objective of this activity is to equip the artisans with the knowledge and skills to develop product innovations and effective marketing strategies, enabling them to compete in a broader market. The methods employed include theoretical and practical training on creating teng teng with innovative flavors and packaging, as well as mentoring in designing digital marketing strategies. The expected outcomes of this activity are improved product quality, diversified product offerings, and enhanced marketing knowledge and skills among the artisans. It is anticipated that this program will increase the competitiveness of teng teng products in local and national markets, contributing to the economic well-being of the Tarikolot Village community.
Co-Authors Cep Lukman Rohmat Fatturohman, Fatturohman Maulana, Arman Ningrum, Cistia Nurhakim, Bani Pratama, Denni Rosdiana Ningsih, Rini