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All Journal Madani: Multidisciplinary Scientific Journal
Laduni, Mustofa
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Journal : Madani: Multidisciplinary Scientific Journal

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Toko Online Frozenshop Jakarta Barat Laduni, Mustofa; Nofiana, Lina; Akbar, Mada Faisal
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10776764

Abstract

This research aims to examine the influence of product quality and price on purchasing decisions at the West Jakarta Frozenshop online store. This research method uses an associative method with a quantitative approach, namely using in-depth data in the form of numbers with a total of 100 respondents who are consumers at the Frozenshop Online shop in West Jakarta. The sampling method used in this research is to take the entire population to be used as a sample. Based on the research conducted, there is a significant influence, both partially and simultaneously, between price and product quality on purchasing decisions for the West Jakarta Frozenshop Online Store.
Co-Authors Akbar, Mada Faisal Nofiana, Lina