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All Journal Journal of Economic, Bussines and Accounting (COSTING)
Suyoso, Aldo Lovely Arief
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Economics, Econometrics & Finance

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
THE INFLUENCE OF MARKETING MIX AND SOCIAL FACTORS ON THE DECISION TO PURCHASE ROTIBOY IN THE CITY OF SURABAYA WITH THE PURCHASE EXPERIENCE MEDIATION VARIABLE Agung, Reonaldo Putra; Suyoso, Aldo Lovely Arief; Ekowati, Dian
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12096

Abstract

Surabaya, as one of the metropolitan cities in Indonesia, has a dynamic and competitive market. Rotiboy, one of the well-known bread brands in Indonesia, also operates in this city, according to data obtained from the Top Brand Award (2023) bakery category. Rotiboy is ranked 3rd below Mako and Holland Bakery. Therefore, considering the intense competition, consumers must have a deep understanding of the components that influence their purchasing decisions. for the continuity of the Rotiboy business in the city of Surabaya. This research aims to examine the influence of marketing mix and social factors on purchasing decisions for Rotiboy in the city of Surabaya, mediated by purchase experience. Quantitative research method using non-probability sampling and purposive sampling technique. Data analysis techniques using Smart PLS software with hypothesis testing using PLS-based SEM. The results of the research show that the marketing mix influences purchasing decisions, purchase experience influences purchasing decisions, social factors influence purchasing decisions, social factors do not influence purchasing decisions through purchase experience and marketing mix influences purchasing decisions through purchase experience.
AUTHENTIC LEADERSHIP AND KNOWLEDGE SHARING IN INDONESIA'S DATA SCIENCE COMMUNITIES: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT Suyoso, Aldo Lovely Arief; Toyib, Muchammad; Margono, Hendro
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12097

Abstract

This study aims to investigate the relationships between authentic leadership, organizational commitment, trust, and knowledge sharing behavior in the context of the workplace. Data were collected from members of the astronomy community in Indonesia involved in the development of community-based astronomy tourism. Multiple linear regression analysis was used to test the relationships between these variables. The results show that authentic leadership has a significant positive relationship with organizational commitment and knowledge sharing behavior, both tacit and explicit. Organizational commitment also mediates the relationship between authentic leadership and knowledge sharing behavior. However, trust does not strengthen the relationship between organizational commitment and knowledge sharing behavior. Managerial implications include the importance of developing authentic leadership and fostering organizational cultures that support employee commitment. Academic implications include supporting theories of authentic leadership and enriching understanding of the mechanisms of mediation and moderation in the relationships among variables. This study provides a significant contribution to understanding the dynamics of workplace relationships and highlights the importance of psychological factors in the development of sustainable organizations.
SOCIAL RETURN ON INVESTMENT (SROI) ANALYSIS ON CREATING SHARED VALUE (CSV) PROGRAM WITH THE THEME “SAYURPRENEURSHIP 4.0 TALK SHOW: DIGITALIZATION STRATEGY FOR VEGETABLE TRADERS” Suyoso, Aldo Lovely Arief; Premananto, Gancar Candra; Mustamil, Norizah Binti Mohd
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12098

Abstract

SROI helps measure and communicate the value of social investment by taking into account the benefits received by the community and other stakeholders. SROI can assess the extent to which the digitalization program has succeeded in providing positive impacts, both in terms of increasing the income of vegetable traders and from other social aspects, such as improving the quality of life and welfare. Companies or organizations can contribute to the welfare of the community while improving their business performance through the CSV program. CSV can help create solutions that benefit vegetable traders, as well as the surrounding community by utilizing digital technology to improve the way they operate and interact with the market. Programs like this, if carried out in the long term, are expected to encourage digital transformation in the traditional trade sector, creating a more modern and competitive business ecosystem. The results of this literature study indicate that increasing awareness, skills, and income for vegetable traders, support for local MSMEs, and promotion of more environmentally friendly business practices. These positive impacts are not only felt in the short term but also have the potential to provide sustainable long-term benefits, supporting local economic growth and environmental sustainability. With this high SROI ratio, this event can be considered very effective and efficient in achieving its goals, as well as providing returns that far exceed the investment made.
Co-Authors Agung, Reonaldo Putra Dian Ekowati Gancar Candra Premananto Margono, Hendro Mustamil, Norizah Binti Mohd Toyib, Muchammad