Santoso, Prasetya Yoga
Universitas Prof. Dr. Moestopo (Beragama)

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TRANSFORMASI INTEGRATED MARKETING COMMUNICATION DI ERA DIGITAL Prasetya Yoga Santoso
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.710

Abstract

This study aims to determine the transformation of Integrated Marketing Communication in the Digital Age and the implementation of business people and the impact of these changes. The findings in this study describe the characteristics of online media and social media that have differences with conventional media. Currently IMC is included in IMC 4.0 where interactions can be done anywhere, anytime, and only with one online media. With the internet network, companies can market their products through online, advertorial, promotion, and sales advertisements directly in one form of media. IMC 4.0 allows only online audiences to be able to make transactions, obtain information, complain, until testimonials. Shifting from the physical store / store and now only being sold via online media where buyers see displays with catalogs, photos, videos, and dimensional and other information. The shift from conventional stores to online sales. Many conventional stores are closed and they set up online shops and online malls.
STRATEGI MARKETING PUBLIC RELATIONS DALAM MELAKSANAKAN SPECIAL EVENT PROGRAM PAKET CLOSE USER GROUP (CUG) PT. INDOSAT TBK Santoso, Prasetya Yoga; Riskiyanti, Triana
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 2 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

PT. Indosat Tbk is one of the major companies engaged in telecommunications services in Indonesia, PT. IndosatTbk is continues to innovate and strive to meet each community’s telecommunications needs. With this, PT. IndosatTbk sees opportunities in the community, especially at companies that require fast communications for coordinationamong the people in it with make phone packs a pretty beneficial community and low cost that is Close UserGroup (CUG) package. However, a product must be socialized so that people will know this new product, then PT.Indosat Tbk made special event as one of they strategies to disseminate these product.The purpose of this research is 1). To analyze Marketing Public Relations Strategy in implementation the specialevent of CUG package program and analyze the implementation of that special event. 2). To analyze the constraintsfaced when implementing special event of CUG package program. 3). To attempt to find a solution andresolution of any obstacles or barriers that exist in special event of CUG package program ongoing or conducted.In this research the authors use the concept of Four Step Public Relations Strategic Planning by Cultip, Centerand Broom that describes the steps in making strategic planning in public relations, in addition the authors alsouse persuasive communication theory that explain how effective communication by way persuading to influenceattitudes, opinions, and behaviors and also Trilogy of strategy marketing public relations. This research usesdescriptive qualitative methodology where data collection is done with observation and indepth interviews withsources, and then study of literature.
PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA Santoso, Prasetya Yoga
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA
PENGARUH IKLAN MIZONE 3D PADA MEDIA LUAR RUANG TERHADAP BRAND IMAGE Santoso, Prasetya Yoga
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The effectiveness of the use of billboards (billboards) of an advertising campaign is determined by various factors other than the determination of the location. The following points are worth noting, namely range, continuity, size and color. Therefore, to be able to carry out effective promotional activities in order to create a brand image on brand products, the manufacturers need to explore further the factors that influence the creation of these things. Based on this, the study aims to determine the 3D Mizone advertising on outdoor media (billboards), to determine the brand image Perbanas Students of the Faculty of Economics at the Institute and to find out how much the relationship Mizone 3D advertising on outdoor media (billboards) with the brand image students of the Faculty of Economics and Business in Perbanas Institute as well as to determine how much influence ads Mizone 3D on outdoor media (billboards) to the brand image of students of the Faculty of Economics at the Institute Perbanas. The method used is an explanatory nature. The research object was a student at the Faculty of Economics and Business in Perbanas Institute, which amounts to 78 people. ‘re Making sampling technique using simple random sampling. Techniques of data collection is done by distributing questionnaires to the respondents technique and literature from the existing literature. The result is that the respondents’ assessment of the faculty of economics and business students in Perbanas Institute on 3D Mizone brand image advertising on outdoor media (billboards) obtained a total score of 3307 categories included in the category of respondents agreed, meaning that the use of 3D advertising on brand image Mizone student faculty of economics and business suit and has got a good assessment.
KEGIATAN MEDIA RELATIONS DEPARTEMEN PENDIDIKAN NASIONAL DALAM SOSIALISASI UJIAN AKHIR NASIONAL Damayanti, Novita; Santoso, Prasetya Yoga
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 1 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

A Media relation is the important part of the public relations in Indonesia government department of education. UAN is the sensitive issue that government needs public relations to work with journalist. Press conference, press visit, press gathering, briefing press, and media center are the activities of Media relations in national departemen of education.
SEMANGAT MEMBANGUN IDENTITAS KAMPUS MERAH PUTIH Santoso, Prasetya Yoga
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 21 (2007)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Major General Prof Dr. Moestopo was given his idea based  on soul and the spirit of  Pancasila  and  Merah  Putih when  he  found  Prof.  Dr.   MoestopoUniversity.  Therefore/ the Campus  was identified as the Merah Putih Campus. However,,  the   identity  has   become   no   longer.   So   that    it  is  become responsibility   of superiors of  the university to return the identity of Prof  Dr. Moestopo  as Meiah  Pufth Campus  and will easily for other to recognize and remembered for everlastingly..    Mayor   Jenderal    Prof    Dr.   Moestopo     ketika    mendirikan    UniversitosProt.Dr.Moestopo, melandaskan pemikironnya pada iiwa dan semangot Pancasila   don    Merah   Putih,   kareno   itu -       Kampus   yang    didinkannya diidentifikasi sebogai kampus merah putih.   Tetapi kin! identitas itu tidak lagi fampak.  /tu/oh salah safu tanggungjawab  para pefinggi universifas ini untuk membongun  kembali   idenfifos   universitos  Prof   Dr.   Moesfopo   sebagoi kampus  merah  pufth.  Melalui  idenfifas ituloh  universitas ini  akan  mudah dikenal dan diingaf oleh sefiap anggota masyarakat seponjang  massa.
TRANSFORMASI INTEGRATED MARKETING COMMUNICATION DI ERA DIGITAL Santoso, Prasetya Yoga
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This study aims to determine the transformation of Integrated Marketing Communication in the Digital Age and the implementation of business people and the impact of these changes. The findings in this study describe the characteristics of online media and social media that have differences with conventional media. Currently IMC is included in IMC 4.0 where interactions can be done anywhere, anytime, and only with one online media. With the internet network, companies can market their products through online, advertorial, promotion, and sales advertisements directly in one form of media. IMC 4.0 allows only online audiences to be able to make transactions, obtain information, complain, until testimonials. Shifting from the physical store / store and now only being sold via online media where buyers see displays with catalogs, photos, videos, and dimensional and other information. The shift from conventional stores to online sales. Many conventional stores are closed and they set up online shops and online malls.
STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Prasetya Yoga Santoso; Rialdo Rezeky M. L. Toruan
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Abstract

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMPERTAHANKAN KEBERLANJUTAN OPERASIONAL PERUSAHAAN Prasetya Yoga Santoso; Annisa Larasati
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1127

Abstract

Routine CSR activities in Water Supply and Sanitation, and Mangrove Ecotourism are practical activities in the form of business that has social responsibility.The paradigm of this research is constructivist. The research approach in this study is qualitative. The method used is a case study. Data collection techniques using in-depth interviews. The data validity technique in this research is triangulation. Data analysis techniques in this study are data reduction, data presentation, and drawing conclusions. The results obtained are that the implementation of CSR conducted by Saka Energi is not much different from the CSR framework of CSR implementation by Paul Hohnen. The foundation / basic principle of Saka Energi's CSR program is in accordance with the Triple Bottom Line concept. While the Scholarship and Aid program, Smart House, and Saka Mengajar are business practices in the form of philanthropy. Clean Water and Sanitation Provision Program, Mangrove Ecotourism, Saka Mengajar, and Serial Village in the form of Community Empowerment. Saka Energi's sustainability development program is dominated by community development patterns.