EQUILIBRIUM
Vol 7, No 1 (2019): EQUILIBRIUM

PENGARUH STRATEGI PEMASARAN DENGAN KONSEP AIDA (ATTENTION, INTEREST, DESIRE, ACTION) TERHADAP RESPON NASABAH MENGAMBANG PADA BANK SYARIAH (STUDI PADA BANK SYARIAH DI WILAYAH CIBADAK-SUKABUMI)

Qurthuby, Moch (Unknown)
Alhifni, Anas (Unknown)
Muhlisin, Sofian (Unknown)

Article Info

Publish Date
10 Aug 2020

Abstract

This study aims to determine the effect of marketing strategies with the AIDA concept on the response of customers floating on Islamic banks. The research method uses a quantitative approach with Logistic Regression analysis techniques. The technique of collecting data uses a questionnaire technique distributed to sharia bank customers in the Cibadak area that has accounts with conventional banks, the number of respondents taken as many as 60 respondents using non probability sampling method that is by convenience sampling. The results of this study indicate that there is no partial significant influence between the variables of attention, interest, desire, action on the variable response of floating customers

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Journal Info
EQUILIBRIUM
Website

Abbrev

Publisher

Sekolah Tinggi Agama Islam Negeri Kudus

Subject

Economics, Econometrics & Finance

Description

Equilibrium journal issued by the Department of Islamic Economics, Pascasarjana, STAIN Kudus, periodically (every 6 months) in June and December with the aim of disseminating information about the study of knowledge islamic economics in the form of conceptual studies and research ...