Communicatus: Jurnal Ilmu Komunikasi
Vol 1, No 2 (2017): Communicatus: Jurnal Ilmu Komunikasi

Strategi Komunikasi Pengelolaan Zakat, Infak, dan Sedekah (ZIS) Melalui Media Sosial

Herman Herman (UIN Sunan Gunung Djati Bandung)



Article Info

Publish Date
25 Jun 2017

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana Strategi komunikasi pengelolaan Zakat, Infak, dan Sedekah (ZIS) melalui media sosial di Lembaga Amil Zakat Nasional Daarut Tauhiid Peduli (LAZNAS DT Peduli). Metode penelitian yang digunakan adalah metode deskriptif dengan jenis pendekatan kualitatif. Setelah melakukan penelitian, dapat disimpulkan bahwa strategi komunikasi pengelolaan  Zakat, Infak, dan Sedekah (ZIS) melalui media sosial di Lembaga Amil Zakat Nasional Daarut Tauhiid Peduli cukup berhasil. Hal ini nampak pada grafik yang terus meningakat sampai dengan akhir September 2017, bahwa  dana donasi online ke  DT Peduli  terhimpun sebesar Rp. 8,44 Milyar. The purpose of this study was to determine (1) the strategy of managing Zakat, Infaq, and Alms (ZIS) through social media at the Daarut Tauhiid Peduli National Zakat Institution (LAZNAS DT Peduli) (2) Communication on Zakat, Infaq, and Alms (ZIS) Management in Daarut Tauhiid Peduli National Institute of Zakat (LAZNAS DT Peduli) (3) Results of the management of Zakat, Infaq, and Alms (ZIS) through social media at the Daarut Tauhiid Peduli National Zakat Institute (LAZNAS DT Peduli). The research method used is descriptive method with a type of qualitative approach. After conducting research, it can be concluded that the communication strategy for the management of Zakat, Infaq, and Alms (ZIS) through social media at the Daarut Tauhiid Peduli National Zakat Institution is quite successful. This is evident on the graph that continues to increase until the end of September 2017, that the online donation fund to DT Peduli is collected in the amount of Rp. 8.44 Billion.

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Journal Info

Abbrev

cjik

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and Scope Communicatus: Jurnal Ilmu Komunikasi is a periodical scientific journal that aims to develop concepts, theories, perspectives, paradigms, and methodologies with a focus on communication studies. The scope of this journal study is: Mass Media and Journalism; this field examines ...