<![CDATA[This study aims to evaluate how the legitimacy strategy was carried out by PT Semen Indonesia Tbk to repair the legitimacy due to the construction of the Rembang plant which was suspected of damaging the environment. Research problems arose due to inadequate company disclosures, resulting in a series of protests. This research has a contribution to understanding further how the company's strategy in facing the crisis of legitimacy. This research also uses web-based disclosure data and is processed with Nvivo 12 Pro software that has never been done before. This research uses legitimacy theory, especially strategies to repair legitimacy. This study uses case studies with triangulation of qualitative data and quantitative data, all of which are secondary data. Qualitative data in this study is the result of data processing using NVivo 12 Pro software from disclosure media such as annual reports, sustainability reports, websites, online-based newspaper, and corporate social media accounts. Quantitative data in this study include the number of words, number of sentences, and percentage of disclosures. The findings in this study were the strategy of "deny", "justify", "create monitors", "replace personnel", "revise practices", and "avoid panic" were used by companies. The strategy of "excuse" is not used because the company does not feel guilty. The dominant media used is a statement through the online-based newspaper. The use of social media and sustainability report shows very little legitimacy efforts.Keywords: Legitimacy Crisis, Legitimacy Theory, Plant Construction, Repairing Legitimacy, Voluntary Disclosure]]>
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