Journal of Humanities and Social Studies
Vol 2, No 2 (2018): Journal of Humanities and Social Studies

EFFECT OF STORE IMAGE ON LOYALTY STORE THROUGH STORE SATISFACTION IN ISLAMIC SWALAYAN STORES

Muhammad Arief (Universitas Esa Unggul)
Dwi Hendro Widayatmoko (Universitas Esa Unggul)

Article Info

Publish Date
29 Sep 2018

Abstract

Purchasing a product or shopping in an Islamic supermarket or store is something that is unique with many factors which will affect the consumer. One of the factor that influences consumer when choosing to shop in a certain store is the image that arises and attaches to that store. A good image of the store will affect the consumer to keep shopping and become loyal to the store. Consumer satisfaction when shopping in a store is also a factor that influences the loyalty of the consumer to that particular store. Furthermore, a good image plays an important on making the consumer satisfied, and together will influence the consumer to become loyal to that store.

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Journal Info
Journal of Humanities and Social Studies
Website

Abbrev

jhss

Publisher

Universitas Pakuan

Subject

Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Journal of Humanities and Social Studies is an academic journal that publishes scientific papers in the field of humanities and social studies. This journal is published two times a year (March and September) by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan Bogor since 2017. ...