Optimum : Jurnal Ekonomi dan Pembangunan
Vol 3, No 2 (2013)

PENGARUH HARGA DAN MODEL TERHADAP KEPUASAN KONSUMEN KAOS SABLON DI KAWASAN MALIOBORO YOGYAKARTA

Wendri Rusli (Universitas Cokroaminoto Yogyakarta)

Article Info

Publish Date
01 Sep 2013

Abstract

This research aimed to prove that consumer satisfaction to singlet that is on the market at Malioboro Yogyakarta's area regarded by factor price and model. At deep observational being done to 100 respondents have already buy and have once had templet singlets. Utilizing computer with SPSS 13.0 for is windows o analisis by uses bifilar linear regression to be gotten price result and positive ascendant model and signifikan to consumer decision. Done by quiz t and quiz f signifikan's ala and unsure's positive price and model regards consumer decision. Be of yielding beta coefficient quiz gotten by factor decision dominant buys to be regarded by model.

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Journal Info
Optimum : Jurnal Ekonomi dan Pembangunan
Website

Abbrev

OPTIMUM

Publisher

Universitas Ahmad Dahlan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL OPTIMUM adalah jurnal Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Yogyakarta yang terbit dua kali dalam satu tahun yaitu setiap Maret dan September. Jurnal OPTIMUM memuat artikel penelitian bidang Ekonomi Pembangunan, Manajemen, dan Akuntansi yang ditulis oleh dosen, alumni, ...