Jurnal Psikologi Integratif
Vol 1, No 2 (2013): Psikologi Integratif

KECERDASAN EMOSI DAN IMPULSE BUYING ONLINE PADA ANGGOTA FORUM KASKUS DI YOGYAKARTA

Akbar Amada Putra (Unknown)
Rumiani Rumiani (Unknown)

Article Info

Publish Date
12 Apr 2018

Abstract

This study aims to examine corelation between emotional quotient and online impulse buying on member of Kaskus forum in Yogyakata region. The subjects of this research were Kaskus member who have any transaction or did online shopping via Kaskus and lives in Yogyakarta. The data were collected using emotional quotient scales from Goleman theory (1999) and Impulse buying online scale from Mesiranta theory (2009). The result of analyze showed that emotional quotient was a very correlated to impulse buying online with level r valkeceue -0.433with p = 0.005 (p < 0.05) Based on this fnding, the hypothesis was accepted.

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Journal Info
Jurnal Psikologi Integratif
Website

Abbrev

PI

Publisher

Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Subject

Social Sciences

Description

This journal is focusing on providing the public with understandings of integrated psychological studies and presenting researches and developments in psychology by articles and reviews. Psikologi Integratif scopes in particular psychological studies in general studies and integrated studies. This ...