PROFIT : Jurnal Administrasi Bisnis
Vol. 1 No. 2 (2007): PROFIT : Jurnal Administrasi Bisnis

MEWUJUDKAN LOYALITAS MELALUI PEMENUHAN HARAPAN PELANGGAN

Yusri Abdillah (Universitas Brawijaya)

Article Info

Publish Date
06 Aug 2012

Abstract

Basically, brand has strategic position in determining a company success. The company must has business strategy in order to offend new customers and to defend present customers. It can be doneby increasing market, capturing market share, building barriers switching and increasing customer satisfaction. Nowadays, customer satisfaction become main goal of modern company. For creating  and preserving a company success, they must keep innovation continually and give big attention to customer by applying high service quality

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Journal Info
PROFIT : Jurnal Administrasi Bisnis
Website

Abbrev

profit

Publisher

Universitas Brawijaya

Subject

Economics, Econometrics & Finance

Description

corporate governance, entrepreneurship, organization and human resource management, marketing management, financial management, operation management, strategic management, information system management, tourism and ...