<![CDATA[Recommendation system is developed to match consumers with product to meet their variety of special needs and tastes in order to enhance user satisfaction and loyalty. The popularity of personalized recommendation system has been increased in recent years and applied in several areas include movies, songs, books, news, friend recommendations on social media, travel products, and other products in general. Collaborative Filtering methods are widely used in recommendation systems. The collaborative filtering method is divided into neighborhood-based and model-based. In this study, we are implementing matrix factorization which is part of model-based that learns latent factor for each user and item and uses them to make rating predictions. The method will be trained using stochastic gradient descent with additional tricks and optimization of regularization hyperparameter. In the end, neighborhood-based collaborative filtering and matrix factorization with different values of regularization hyperparameter will be compared. Our result shows that matrix factorization method with lowest regularization hyperparameter outperformed the other methods in term of RMSE score. In this study, the used functions are available from Graphlab and using Movielens 100k data set for building the recommendation systems.]]>
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