Jurnal Analisis Bisnis Ekonomi
Vol 4 No 2 (2006): Volume 4, Nomor 2, Oktober 2006

ANALISIS KEPUASAN KONSUMEN DENGAN MENGGUNAKAN METODE HOMBSAT PADA PERUNAHAN PELEM SEWU BARU

Sirunyoto, Sirunyoto (Unknown)
Fajarwati, Fajarwati (Unknown)

Article Info

Publish Date
25 Oct 2006

Abstract

Improving customer satisfaction has been identified as one of most important challenges facing business. Keeping customers satisfied is rapidly becoming the way companies differentiate themselves from competitors. This research describes the development of a 51-item instrument, called HOMBSAT, for assesing home buyer satisfaction. A model was proposed describing home-buyer satisfaction as a three-dimensional composite of satisfaction with design, house and service. That instrument was found to be both valid and reliable. From the analysis of research all variable is different  of satisfied and house is dominant variable.

Copyrights © 2006




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Journal Info
Jurnal Analisis Bisnis Ekonomi
Website

Abbrev

bisnisekonomi

Publisher

Universitas Muhammadiyah Magelang

Subject

Economics, Econometrics & Finance

Description

urnal Analisis Bisnis Ekonomi is a journal published by the Faculty of Economics and Business, Universitas Muhammadiyah Magelang, published twice a year in April and October. The publication of this journal is intended as a medium of information exchange and scientific work between faculty, alumni, ...