Business Management Journal Program Studi Manajemen
Vol 8, No 1 (2012): Business Management Journal

ANALISIS PEMILIHAN MEDIA PROMOSI PADA PERUSAHAAN JASA TERAPI

Stefani Stefani (Unknown)

Article Info

Publish Date
25 Jul 2017

Abstract

One of the most important elements for the company is to introduce their products (services) to prospective customers. Hypnosis For Healing is a company engaged in services. One key to the success of this company especially to attract clients is through the promotion of this company so that it is known by many more people. It requires the selection of appropriate media in accordance with the consideration of criteria such as low cost, wide coverage. These service companies require appropriate promotional media. This study aims to find a suitable promotional media on HFH company. The research was conducted in the end of 2010. The analytical tool used is Analytical /various alternatives based on several criteria. The results of this study show that the internet is a major media as a promotional tool to introduce to the general public. Keywords : Methods of Analytical Hierarchy Process (AHP), Promotional media.

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Journal Info
Business Management Journal Program Studi Manajemen
Website

Abbrev

business-management

Publisher

Universitas Bunda Mulia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by ...