Business Management Journal Program Studi Manajemen
Vol 7, No 2 (2011): Business Management Journal

ANALISIS PENYEBAB KONSUMEN BERBELANJA DI PASAR TRADISIONAL (STUDI KASUS DI PASAR TRADISIONAL SUNTER KIRANA)

Surej Dhillon (Unknown)
Lelly Christin (Unknown)

Article Info

Publish Date
25 Jul 2017

Abstract

Nowadays, traditional market can still survive among modern market. Due to that reason, the researcher is interested in analyzing the factor why consumer still want to shop at traditional market. The subject of the research is Sunter Kirana Market. For the data collection, the researcher is using interview to 100 respondents with descriptive analysis.  From the research is known that the price factor, product, location and consumer behaviour are the reasons why consumer still want to shop at traditional market. Key Words,Consumer, Traditional Market

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Journal Info
Business Management Journal Program Studi Manajemen
Website

Abbrev

business-management

Publisher

Universitas Bunda Mulia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by ...