<![CDATA[The growth of Palembang city coloured by many international events caused souvenir firms develop. Informal sector is a kind of firm which helps family economy. From the phenomenon, there came this research which intended to analyze the capacity of finance resource, intangible assets, and financial performance of the souvenir firms. This research only concerns with small and medium souvenir firms in Palembang city. Data were collected by using questionaires, while method to test the hypothesis used descriptive and regression analysis by SPSS24. The results of this researdh showed that Intangible Asset more influences financial performance than financial resource. The role of Intangible assets can increase five more times the financial performance, while financial resource only increase half of it.]]>
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