Ihtifaz: Journal of Islamic Economics, Finance, and Banking
Vol 2, No 1 (2019)

Pengaruh Attitude, Sertifikasi Halal, Promosi dan Brand terhadap Purchase Intention di Restoran Bersertifikasi Halal

Legowati, Diah Ayu (Unknown)
Ul Albab, Farah Nisa (Unknown)

Article Info

Publish Date
24 Jun 2019

Abstract

Research related to the purchase intention of halal products has been the concern of many researchers in recent years. This study aimed to determine the relationships between attitude, halal certification, promotion, and brand related to the intention of purchasing at the halal-certified restaurant. The data were collected through a self-administered questionnaire survey consisting of 132 consumers. We found that the attitude, halal certification, and brand were significantly influential towards the purchase intention at the halal-certified restaurant, whereas a promotion was not significantly influential

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
3369.571 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Ihtifaz: Journal of Islamic Economics, Finance, and Banking
Website

Abbrev

ijiefb

Publisher

Universitas Ahmad Dahlan

Subject

Economics, Econometrics & Finance Social Sciences

Description

The Ihtifaz, Journal of Islamic Economics, Finance, and Banking published by Department of Islamic Banking, Ahmad Dahlan University, is a peer-reviewed open access international journal published twice in a year (June and December). The Ihtifaz aims to provide an international forum for researchers ...