Business Innovation and Entrepreneurship Journal
Vol 1 No 2 (2019): Business Innovation & Entrepreneurship Journal (Agustus)

Analyzing The Formulation of Business Strategy of Pelita Kita Trading Company

Susriyanti Susriyanti (Universitas Putra Indonesia YPTK Padang)
Fitri Yeni (Universitas Putra Indonesia (YPTK) Padang)
Riche Fermayani (STIE Perbankan Indonesia Padang)
Erwin H Harahap (Universitas Putra Indonesia (YPTK) Padang)

Article Info

Publish Date
26 Aug 2019

Abstract

Pelita Kita is a trading company that sells woods, windows frame, doors, panels and various types of processed woods. Using environmental analysis, the present study seeks to examine the formulation of business strategy as an effort to create a competitive advantage. Data were collected through interviews and questionnaires and then analyzed using the following matrices: IFE, EFE, CPM, TOWS, IE, and SPACE. The results of analysis revealed that the studied company may employ some alternative strategies such as market penetration and market development to compete. It is also concluded that market penetration is more preferable because it has a greater total value of attraction compared to other strategies.

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Journal Info
Business Innovation and Entrepreneurship Journal
Website

Abbrev

BIEJ

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...