Business Innovation and Entrepreneurship Journal
Vol 1 No 2 (2019): Business Innovation & Entrepreneurship Journal (Agustus)

Analisis Kepercayaan dan Kualitas Situs pada Minat Beli Produk E-Commerce Bukalapak

Ani Solihat (Universitas BSI Bandung)
Hana Friska Tampubolon (Universitas BSI Bandung)
Rani Rahmayani (Universitas BSI Bandung)
Andry Trijumansyah (Universitas BSI Bandung)

Article Info

Publish Date
26 Aug 2019

Abstract

The purpose of this study is to examine the effects of consumer trust and website quality on purchase intention in Bukalapak e-commerce platform. Data were collected through questionnaires distributed online by means of Google Forms. 100 sample respondents were selected purposively. The sample criterion is having an experience of buying products from Bukalapak at least once. The results of data analysis revealed that consumer trust and website quality had significant positive influence on purchase intention both partially and simultaneously.

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Journal Info
Business Innovation and Entrepreneurship Journal
Website

Abbrev

BIEJ

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...